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"It was paramount to be true to the original design brief and make a running shoe that can perform to the highest standards, while retaining its original designs and iconic colour. We're very proud of the results."
The Nike Air Max revolution hit every major sport shop in 1987, the brain child of Nike designer, Tinker Hatfield. The Air Max has been going strong ever since, for over two decades everyone from teenagers to the trendy over 30's has searched the internet at least once, looking for a unique design.
In moving with the times, the Air Max 1 has been remastered by the Nike Sportswear design team and the outcome is the Air Maxin, a worthy running show that focuses on lightweight stability and cushioning ( weight has been reduced by 66%), the Air Maxim weighs only 285 grams.
"From a performance standpoint we had no intention to take a step back"
Written by Christy Black
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