OK guys, we're going to talk about watches. Reaching over the bar to grab a drink in the hope that the babe, (I've watched this happen, babe is not a good word fellas, ever!) you've been trying to flirt with will notice that monstrous silver and gold, ill fitting, hunk of a divers watch on your wrist that's never seen salt water, will be impressed. She'll simply see some neanderthal fool with no class.

Guys, girls notice well presented men who can carry themselves confidently. It's not just the shoes it's the watch too. Some watches are crass and ugly. Some imply playfulness. Personally I'd never wear a yellow watch ever! Some are so complicated looking; you'd need to do a college course to know how it works. Some are even the size of the Flavor Flav clock! Let's keep it simple guys.

Omega has been making the world's best watches for over 150 years. Louis Brandt, the father of exemplary timekeeping, founded the company in 1848. He started by making pocket watches in his shop in La Chaux de Fonds, Switzerland. He was a guy that understood what the sophisticated man desired; a work of art that stands out by not standing out.

To the Stars and Beyond

mega's simplicity makes them one of the most coveted timepieces ever. NASA, an organization that is meticulous and synonymous with time, trusts no one else for their time keeping prowess. It's the only watch to ever go to the moon and soon to Mars. Every astronaut is gifted with the finest Switzerland has to offer. It works as well in zero gravity as it does here on planet Earth. A watch that matched the US Naval Observatory master clock second for second in a continuous seven day test.

Say Something by Saying Nothing

The hallmark of Omega is how understated the whole range is. It speaks of elegance, style and confidence. It manages all this with three hands and a date window. The Seamaster range is the benchmark. It's simple uncomplicated appearance, blue sapphire crystal domed face and precise movement all inspires confidence in its abilities.

The beautiful 41mm wavy lined face is a wonderful thing to look at. Not too big to be "hey look at my watch", but regal and impressive instead. I've had mine for 11 years now and it's been everywhere; to the bottom of the ocean and almost to the top of K2. I've taken it to war zones, numerous times. I wear it for everything. It's the real deal, not something you get out of the box for special occasions, though you can do if you so choose. It's just at home under the cuff of an America Combat Uniform as it is on a Dunhill cuff linked shirt under a Hugo Boss tuxedo.

It's in the Fine Print

The attention to detail is evident in all its facets. The band alone is an engineering marvel. The links are designed not to remove hair like some of its cheaper cousins. The top bezel moves with a satisfying click and holds firmly in place. The helium release bezel may seem overkill, but remember this is a real diver's watch. It can go to the depths were mixed gas diving is the norm. The large silver hands are easy to read even under poor lighting. The hour blobs radiate light all night.

It feels weighty, but reassuringly so. The clasp holds securely and cannot be undone accidentally. The clasp also has built in links, which are easily deployed to accommodate wet or dry suits. It comes in steel and titanium. All in all, a very competent and striking watch. This is something you will treasure and hand down to generations to come.

For me? You Shouldn't Have

This is one item that should be top of your Christmas wish list. Be it you buy it, or receive it as a gift. You don't even have to wait for Christmas for this to grace your appendage. In a world were over-complication is in everything we do, it's refreshing to know there are still some folks out there who know how to create a simple and stunning watch for a man, and make him feel like a man. "Get out of the way you jangly fool; let me show you how it's done." "Hi gorgeous..........."

View the full range of Seamasters at www.omegawatches.com

Written by Bear O'Toole